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Research papers

A fragrance brand's image and scent test results

Achieving the proper balance between a fragrance brand's image and scent is necessary for its continual success or to a launch. Successful marketers understand the emotional drivers of their target demographics and work to create a fragrance brand...

Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Natalie Granik Seidman, Timra L. Carlson
March 16, 2003
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Citation

Seidman and Carlson (2003a, March 16). A fragrance brand's image and scent test results . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-fragrance-brand-s-image-and-scent-test-results-